IKEA furnish the world

We helped them put the MarCom pieces together

Coca-cola brings happiness everywhere

We brought happiness to their MarCom operations

Carlsberg pours courage to the world

We helped them pour knowledge into their MarCom operations

Vodafone wanted to get in the race

We put them in Pole Position

Novartis fights Typhoid Fever

We helped them improve their MarCom productivity


Vision & Mission

Our vision is to make ideas work better.

Our vision is to make ideas work better.
Good leadership – and the agency partners they source creativity from – already have great ideas. We ensure ideas keep flowing and are executed flawlessly, because an idea without proper execution is like savings with no interest.

Our mission is thus to enable great leadership through efficient management.
Because keeping track, documenting and measuring enables the transparency and accountability you need to constantly optimize your Marketing Communications Productivity.

Which is what we are experts in.

Executing in the context of organizational changes, Hestbæk Consult kept focus and clarity on our strategic needs whilst delivering a new agency setup and governance. I highly recommend Hestbæk Consult

Vicki Demant Andersen, Head of Brand & Marketing Denmark, SMC - Strategy, Marketing & Customer, RSA Scandinavia

Hestbæk Consult enabled us in selecting the right agency partners, structuring global to local governance whilst adhering to our organizations culture, people and overall objectives.

Jakob B. Knudsen, Vice President Marketing & Communication, Arla Foods

The Hestbæk Consult team truly bring value within MarCom productivity regionally and globally.

Chris Tanca, Central & Southern Europe Marketing Manager, The Coca-Cola Company

Through relevant market insights and excellent process management, Hestbæk Consult has assisted us in our quest to select the right creative and digital agency partners.

Jens-Peter Poulsen, Chief Executive Officer, Kvik

Hestbæk Consult has carved out an excellent client/agency search, selection and relationship consultancy business from the Nordics operating globally over the last few years. Fantastic knowledge of both local and global agency trends whilst cultivating great contacts across the globe.

Debbie Morrison, Director of Consultancy, ISBA – The Voice of British Advertisers

Flawlessly execution working with our complex and political public tender process structuring a new roster of agency partners. Hestbæk are highly competent adding real value throughout the process to our organization – especially MarCom and Procurement.

Frank Vilstrup, Vice President International Marketing, DONG Energy

Hestbæk Consult assisted Nordea on a multi country agency search process. The professional, objective and effective process helped us finalise the search for new agency partner. The involvement of Hestbæk Consult significantly improved the overall quality of the process and final evaluations.

Petri Nikkilä, Executive Vice President, Head of Marketing, Nordea

They possess insightful, experienced marketing professionals with an excellent understanding of client-agency relationships, especially on how to constructively improve relationships and processes.

Lütfullah Kitapçı, Head of Marketing, Vodafone Germany

Hestbæk Consult´s overview as well as deep knowledge about the agency market was key factors in our success of finding the right agency partners.

Lena Gaarde, Head of Marketing, IKEA Denmark

They helped us navigate the global agency landscape with unmatched industry knowledge, swift time-to-market whilst matching our long term business needs and marketing objectives.

Khalil Younes, Senior Vice President Group Sales, Marketing & Innovation, Carlsberg Group

As industry experts with deep knowledge of the MarCom industry Hestbæk Consult assisted our organization in process structure and strategic guidance throughout our recent agency selection process. All throughout with clear commercial focus for our business.

Nikolaj Gjeding Larsen, Head of Marketing, eBay Denmark

Hestbæk Consult is an invaluable partner for Novartis globally, regionally and locally in our quest to continously improve our MarCom productivity.

Gregoire Seigneur de Bast, Head Indirect Purchasing Nyon and Region EuropeNovartis Consumer Health S.A.

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