What We Do

Hestbæk Consult is the leading Marketing Management Consultancy in the Nordic region.

We help marketers fully leverage their partner investments and optimize their existing agency relationships through proven process management capabilities and the usage of proprietary tools ADSTRUMENT™ and HAINSIGHT™.

We advise marketing and procurement professionals on agency selection, agency optimization, marketing excellence and best practices in advertising.

Our role is to help clients make informed decisions, whilst saving time and resources, avoid expensive mistakes and maximise the value from client/agency relationships.

Our Story

In 2004 Dan Hestbæk initiated the founding pillars of Hestbæk Consult, starting a consultancy focusing on servicing clients in need of agency search services.

Transparency is the life philosophy of Dan Hestbæk and bringing this life philosophy in to agency searches was the key foundation of Hestbæk Consult. Today, transparency is one of the key value drivers in our organization.

When Hestbæk Consult introduced agency search services to the Nordic market it was initially with inspiration from agency search consultancies in the USA and the U.K. markets. These mature markets used agency consultants exclusively to ensure a professional and objective approach when searching for a new agency.

A lot has happened to Hestbæk Consult since 2004. Both in regards to offered services, employees, market reach and proprietary tools. But our mission and our values are still the same.

Recently, a Global Agency CEO told us:

"...to our community, you represent a new breed of agency search consultants leveraging technology to handle data management and agency information.

You have created a unique win-win situation for clients as well as agencies."

We are proud to achieve this sum-up in the short history of our company.