Agency Search Process
Our Agency Search process is objective and highly efficient, whilst ensuring that clients and agencies are being heard in every step of the process.
In below video the Managing Director, Dan Hestbæk, gives a brief overview of our agency search process.
To view this video on YouTube go to http://www.youtube.com/watch?v=lGiuXiEYuNY
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Search Process Illustrated
Short introduction to our process
Short video explaining our process
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In-depth video about our process
Chapter 1: Introduction
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Chapter 2: Kick-off
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Chapter 3: Long list
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Chapter 4: Request for information
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Chapter 5: Short list
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Chapter 6: Request for proposal
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Chapter 7: Pitch
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Chapter 8: Negotiation
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Chapter 9: New agency
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Chapter 10: Outro
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Download our process
Our search process in a pdf
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Related search cases
The challenge was to assist Group Marketing and Group Sourcing in facilitating a pan-Nordic agency search process with key focus on integrating the individual Nordea markets.
The challenge was to assist Group Marketing and Group Sourcing in facilitating a pan-Nordic agency search process with key focus on indentifying and creating synergies between the RSA brands Codan and Trygg-Hansa in a new agency setup. Throughout the process, it was essential to keep the tight timeline, whilst maintaining a transparent and fact based process.
The challenge was to assist TOP-TOY in facilitating a pan-Nordic agency search process with key focus on creating a centralized agency setup, whilst integrating strong planning capabilities and insights from the individual markets. Furthermore, ensuring a differentiating positioning of the two brands in the same industry, BR and TOYS'R'US.
The challenge was to assist Group Marketing and Customer Insight in a global lead agency search process with key focus on creating a strong internal, as well as external brand and communication platform.