Viewpoints from Hestbæk Consult

Our Viewpoints focuses on trends, observations and best practices in marketing and advertising and are provided by either our own staff with cut-through industry knowledge or by industry leaders.

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Viewpoint #1
HOW TO BUILD AN EVERGREEN BRAND

Viewpoint #2
HOW TO MEASURE AGENCY SWITCHING COSTS

Viewpoint #3
HOW TO DRIVE CLIENT/AGENCY PERFORMANCE THROUGH EVALUATIONS
(Mid April)

Viewpoint #4
HOW TO SELECT THE RIGHT AGENCY PARTNER
(Mid May)

Viewpoint #5
HOW TO CREATE A BETTER CLIENT-AGENCY RELATIONSHIP
(Mid June)

Viewpoint #6
HOW TO GET MARKETING, PROCUREMENT AND LEGAL TO WORK TOGETHER
(Mid July)

Viewpoint #7
HOW TO CLASSIFY THE MOST COMMON CLIENT MISTAKES IN AGENCY SEARCHES
(Mid August)

Viewpoint #8
HOW TO STRUCTURE REMUNERATION MODELS
(Mid September)

Viewpoint #9
HOW TO NEGOTIATE AGENCY FEES
(Mid October)

Viewpoint #10
HOW TO STRUCTURE YOUR AGENCY ROSTER
(Mid November)