Processes

Our experience in the advertising industry together with cases for some of the largest and most complex organizations translates into proven Marketing Excellence capabilities. This combined with our proven process management capabilities gives clients a unique opportunity to leverage our knowledge when looking to achieve Marketing Excellence for a vast array of marketing processes.

Our marketing excellence processes are typically longer lasting projects in a co-created environment with our clients, where the clients' desires is to involve external professional expertise in often complex, new process building and implementation phases.

Global Roster Management

Achieving success in structuring an effective and efficient agency roster management model requires a thorough understanding of the market dynamics within the advertising industry combined with a clear internal alignment of required key agency deliverables.

Our roster management processes are aimed towards organizations that are either looking to initiate excellence within sourcing agencies and manage these as a roster, or those looking into existing agency roster and wishing to optimize the setup.

Roster management processes starts with a blue-print phase where we analyze and determine the existing setup versus the desired setup. Then we look into the realistic agency setup aligned with internal as well as external company strategy.

Most roster management processes facilitate either a new centralized or de-centralized agency roster – be it in regards to brands, agency disciplines or markets.

The change in the agency roster is often facilitated by clients' desire to drive efficiencies in the client and agency structure or a focus on changing existing cost structure.

Global Remuneration Management

Our remuneration processes are aimed towards clients, who are interested in structuring remuneration excellence as a practice towards their agency partners. Ensuring both the right level and the right type of remuneration supports the deliverables from the agency partners, thus creating maximum value and output.

The role of remuneration is more than simply paying for the resources and services you need. The right remuneration models can enhance agency partners to work more collaboratively with your internal departments as well as encouraging them to align their service delivery to your strategic needs and objectives.

At Hestbæk Consult we continuously maintain updated industry benchmarks to help clients and agencies give and get fair value for work being done. These benchmarks extend beyond creative advertising to integrated and digital and beyond national borders to complex multi-regional benchmarks.

best practice

Based on repeatable procedures that over time have proven themselves for a large number of our clients, we have a thorough understanding of best practice within the advertising industry.. This combined with our efficient and effective way of accomplishing tasks for our clients enables us at Hestbæk Consult to assist clients in establishing best practice within Marketing Excellence Processes.

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