Validation

Our experience within the advertising industry translates into proven validation possibilities for clients wishing to achieve Marketing Excellence.

Our validation projects are typically short projects where clients’ desire is to involve external professional validation of the projects undertaken within their organization.

Agency Search

An Agency Search Process contains many various steps and sometimes our clients, for one reason or another, are interested in involving us in selected steps of a whole process. In these situations we act as a validation body for the search process by evaluating the steps foregone as well as validating the ongoing steps.

Agency Optimization

An Agency Optimization Process traditionally has five steps: The first two steps are to structure an environment of evaluation criteria; the third and fourth step is to distribute the evaluation as well as collecting the data involved in the evaluation; the fifth step is to facilitate a workshop with clear action points.

When clients involve us to act as validation partners for projects within Agency Optimization, it is often to facilitate some of the aforementioned steps in the total Agency Optimization Project, in order to ensure that best practice within the industry is implemented throughout the project.

best practice

Based on repeatable procedures that over time have proven themselves for a large number of our clients we have a thorough understanding of advertising industry Best Practice within a vast array of Marketing Excellence challenges. This combined with our efficient and effective way of accomplishing tasks for our clients enables us at Hestbæk Consult to assist clients in establishing best practice within Marketing Excellence Validation

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