Hainsight™

Optimizing The Client-Agency Relationship

Hainsight™ is the leading global online evaluation tool designed to conduct performance evaluations of the working relationship between marketers and communication agencies.

Hainsight™ is structured around qualitative and quantitative data collection providing a standardized framework as well as automated reporting. Furthermore, Hainsight™ provides global benchmarking from +15.000 evaluations across indistries and markets.

At Hestbæk Consult we use Hainsight™ to offer consultative in depth evaluations with actionable steps aimed at maximizing relationship productivity.

We tailormake the Hainsight™ setup to suit goals and circumstances of each individual relationship.

Working with Hainsight™ ensures a full range of client/agency relationship and performance management options, including:

Hainsight™ 360

360° evaluations of full team on team facilitating an in depth understanding of the relationship.

Optimum value:
When evaluating strategically important or top spending relationships.

Hainsight™ 180

180° evaluations on one side of the relationship evaluated by client and agency
facilitating an in depth understanding of the evaluated party.

Optimum value:
When evaluating only the agency project by project.

Hainsight™ 90

90° evaluations of the agency evaluated by the client facilitating a quick information of the agency performance.

Optimum value:
When tracking and managing the agncy roster relationship without demanding too many resources.

Hainsight™ Benefits

Overall benefits for the Client

  • Shared focus – the agency wants what the client wants
  • Improving quality – evaluating the client/agency relationship facilitates clear areas of improvement
  • Day to day confidence – keeping focus on clear deliverables
  • Productive interactions – an elimination of the need to read between the lines
  • Return on investment – knowing that you and your partner are doing everything possible – strategically, tactically and daily to extract the greatest value from the investment
  • Pay for performance – remuneration based on performance of soft measurements against internal, as well as external benchmarks

Overall benefits for the Agency

  • Absolute clarity – of expectations and performance quality
  • Explicit priorities – strategic and operational
  • Greater chance of success – an ability to improve delivery across all aspects of the relationship
  • Return on investment – knowing that the investment in the client has a greater chance of yielding positive results and lasting for many years
  • Motivation – knowing where the client stands, and what the agency needs to work on is far more motivating than not knowing. Clients will always get better work done by a motivated partner
  • Pay for performance – remuneration based on performance of soft measurements against internal, as well as external benchmarks

Contact our Managing Director for a presentation on how Hainsight™ can help maintain your client/agency relationship on course and make your organization more efficient, productive and ultimately more profitable.

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